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July 05, 2005

Oh Yeah, That'll Make a Difference

First GM, now McDonald's. Clueless, completely clueless.

Mickey D's wants to make workers 'phat'?
Report says McDonald's had asked Tommy Hilfiger, P. Diddy, among others, for a 'uniform' makeover...

..."We're looking at how do we make our uniforms more appealing, more desirable*," Bill Lamar, chief marketing officer for McDonald's (Research) USA, was quoted in the report as saying.



Okay, Lucy, lemme 'splain this one. More. Time. It's a PRODUCT and CUSTOMER SERVICE/lack there of issue. Both of those need to be "more appealing, more desirable", before some sweaty teenager at the register's polo shirt. AND I could give a rat's ass what your uniforms look like, when the doofusses enrobed in them stack a BigMac with the two hamburger patties in one layer and the cheese in the other. Routinely.
Yeah, Micky D's. Welcome to my world.
*emph. mine

Posted by tree hugging sister at July 5, 2005 01:01 PM

Comments

Every few months, it seems I'll go to McDonald's and rediscover why I usually DON'T go to McDonald's. Even most other fast food is a huge step up.

Posted by: Dave J at July 5, 2005 06:27 PM

Well, if they had something like Hooters attire, I might go more often. But that might seriously restrict their pool of potential employees.

Posted by: The Real JeffS at July 6, 2005 07:22 AM

Like it would matter. They've done the jacked up BigMac thing to me twice and last time completely forgot to build me one at all and that's EEE-nuff. A BigMac used to be a shameless indulgence, a reward for denying myself other yummies. And they BLEW IT.

Phat uni's and fruit with yogurt. They've lost their little pin-head corporate minds.

Posted by: tree hugging sister at July 6, 2005 12:31 PM