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August 03, 2008
"The Beer That Made Milwaukee Famous"
...foams again.
...Schlitz was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made the beer — in many a drinker's opinion — undrinkable, turning what was once the world's most popular brew into little more than a joke.But after decades of dormancy, the beer is back.
Schlitz' owner, Pabst Brewing Co., is recreating the old formula, using notes and interviews with old brew masters to concoct the pilsner again. The maker of another nostalgic favorite, Pabst Blue Ribbon, it hopes baby boomers will reach for the drink of their youth, otherwise known as "The Beer That Made Milwaukee Famous." They also want to create a following among younger drinkers who want to know what grandma and grandpa drank.
Just in time for the Budweiser boycott!!
Posted by tree hugging sister at August 3, 2008 03:57 PM
Comments
Alrighty then! Well, just butter my buns and count me in.
Posted by: Erica at August 3, 2008 04:18 PM
You'll have to put your name on the list, too, Erica!
Seems it's hotter than a Cabbage Patch doll in '83.
Posted by: tree hugging sister at August 3, 2008 04:24 PM
I'll have to give it a try I suppose.
Posted by: Gunslinger at August 3, 2008 07:09 PM
My father used to drink Schlitz.I would steal
a few ocassionally when I was a teenager.
Pabst blue ribbon is very big with college guys
here in California.6 dollars a twelve pack is the main reason,while Bud goes for 10 dollars a twelve
pack,plus like a dollar in recycling charges.
Posted by: greg newson at August 3, 2008 10:15 PM
I started out on Schlitz. $1.98 for a sixpack, 74 cents for a quart.
Posted by: Rob at August 4, 2008 12:41 PM
Sis is still awaiting her beer's return.
Posted by: Mr. Bingley at August 4, 2008 01:00 PM